Nokia is less preferred in the United States
Nokia, Finland original phone producer, has been known as the king phone. With 97 mobile phone sales in the first quarter of this year, there are 2-fold compared to the Samsung. However, it does not apply in the United States. Market share 8 percent from 15 percent previously. According to Ross Rubin, NPD Group’s Analyst, there are several things that make Nokia is less preferred in the United States.
Still according to the same source, one of which is the reason behind many Nokia handsets current trends, such as mobile phone is thin, clamshell, touchscreen and less application. Consumers in the United States are willing to spend more money for expensive smartphone and provides a great benefit to the handset. Michael Mace, who worked in the Palm and Apple, and is now working in consulting firms Rubicon Consulting, menuturkan fact that Nokia has a large market share, but profit kurva exactly the opposite position with Nokia.
Mace added, there are some other things that cause Nokia is less known in the United States, including the Nokia ad incoming TV or mass media is very less. While competitors, Apple, Palm and Rim strict compete for airtime to get their ads. While in many countries, like India, China and Europe, Nokia is using the experience and the luxury good. Nokia ponselnya sell through the service and unlock or without a union contract service in the United States, so that makes it very expensive.
